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- Christine Greeff aligns the corporate and personal branding of many of the country's top companies utilising appearance management, personal and corporate branding and marketing communication skills. Christine's great love for visual motivation was first refined when she attended the National School of Arts in Braamfontein where she studied design. Her tertiary studies, allowed her to study the principles of business and marketing, as well as feed her curiosity of the inner workings of the apparel branding industry. She used the knowledge gained to determine her next step in business and proceeded to research and develop material suitable for training and coaching. While completing her BSc Consumer Science degree at the University of Pretoria, Christine developed and facilitated projects for sustainable development in clothing manufacture and design in previously disadvantaged regions. In the time that followed, Christine made it her duty to personally experience and practice all aspects of the marketing and branding industry. Dictated by her field of study, Christine chose clothing and apparel as medium for her endeavour. Her skills at that time included garment design and manufacture in a corporate environment; garment production trainer and facilitator; visual merchandising; merchandising and sales consulting. Having experienced all aspects of the production process from conception to birth first hand, Christine turned her attention to what happens beyond the creation of an idea: her first love- the branding and marketing of products, services and ideas. She continued to organise, coordinate and plan events; graphically design branding and marketing material; coach corporate individuals and groups on appearance management and personal branding in the business environment. Today, Christine is a versatile corporate branding specialist, aiding numerous of the country's top companies to effectively and efficiently represent themselves to their clients and the general public.
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1982 - (42 years)
[2] 